PwC Accelerates Crypto Strategy Amid US Regulatory Shift

PwC is expanding its cryptocurrency initiatives following a regulatory thaw in the United States. The accounting giant's increased engagement comes as the Trump administration adopts a more favorable stance toward digital assets, providing corporate America with clearer pathways for participation.

Paul Griggs, PwC’s US senior partner, cited Washington's appointment of pro-crypto regulators and legislative progress on market rules as key factors in the firm's decision to deepen its involvement. Stablecoins are transitioning from niche trading instruments to mainstream financial infrastructure, with the GENIUS Act establishing a federal framework for their regulation.

The Securities and Exchange Commission under Chair Paul Atkins is developing new approaches for token issuance and trading, creating further institutional opportunities. PwC positions itself at the center of this evolution, recognizing the growing importance of tokenization across asset classes.